Immanuel Kant Ethical Theory Part A

Utilitarianism Utilitarianism is a regulating moral hypothesis. As indicated by Bentham, the utilitarian rule unveils that the activity of ethically right when it advances the greatest bliss for a dominant part of the residents (Dion, 2012, p. 10). In this manner, utilitarianism can be communicated by, the best useful for the most noteworthy number. In Ted 's circumstance, utilitarianism hypothesis clarifies choice in paying the monitor $500.00 would be generally best as it will augment joy for Ted, his workers and the examiner. Kantian Ethics Kant 's moral hypothesis is deontological hypothesis. In deontological hypotheses activities are assessed as moral or dishonest dependent on one obligation. Kantian morals hypothesis incorporates obligation for obligation in any case to human bliss, in contrast to utilitarianism. Immanuel Kant characterized obligation as â€Å"the activity which is impartially reasonable as per this law and avoids tendency from its deciding grounds is called duty† (Kant, 1956, p. 83). As indicated by Kant, all demonstrations have a saying. Saying is a standard or guideline. He makes reference to, â€Å"So act that the adage of your will could generally hold simultaneously as rule setting up all inclusive law† (Kant, 1956, p. 30). He puts forth an attempt to give a general law which is right under any conditions for everyone. Along these lines, it tends to be presumed that Kantian morals stresses an all inclusive profound quality. As indicated by Kantian morals, activity is moral on the off chance that it 's fulfilled the downright basic test (Strategies,The simple openness of sex entertainment and long haul presentation to it since the beginning can prompt harming sees about ladies or even correspond with brutality and sex wrongdoings. Youthful guys particularly are focused on and compelled by friends and society to expend pornography and all through time, may become desensitized to the fierceness, savagery and corruption delineated in it. Presently that do esn't really mean each male will go out and carry out a sex wrongdoing, however it has been examined that guys who see pornography oftentimes have less sympathy for assault casualties and may show forceful conduct as well as hold negative assessments about ladies. All together for these undeniably negative perspectives towards ladies, the arrangements and guidelines encompassing that it is so natural to discover pornography, particularly should be changed. Sex entertainment can assume a significant job in influencing the minds of youthful guys who watch it, and by result can impact them to be savage towards ladies. As innovation has advanced and with the web thriving in the course of recent years, in comes the unavoidable possibility of discovering pornography. A PC with web access can ordinarily be found in pretty much every family unit in the nation, and in this manner â€the increment of pornography presentation. For guys specifically who are bound to scan for it, erotic entertainment opens up at each side of the web by a straightforward Google search to a free pornography webpage, or even in promotions. The pornography introduction ordinarily starts at an early age, â€Å"9 out of 10 young men are presented to pornographyWilliam Blake The Tyger And Walt Whitman Poetry The two sonnets that need to manage the methods of reasoning of human instinct are William Blake’s â€Å"The Tyger† and Walt Whitman’s â€Å"Song of Myself.† Blake’s sonnet is based off the Romantics and Walt Whitman is an American Naturalist that is based off free section a structure that he made. William Blake’s verse is considered through the Romantics period and they access through the heavenly. The Romantics verse through the eminent is incomprehensible and profound completion. A significant normal subject is a nature (skeptic religion). In William Blake’s sonnet â€Å"The Tyger† he portrays the tiger as an animal that was made by a more powerful some time previously. In Blake’s sonnet he questions, â€Å"What undying hand or eye/Dare outline thy frightful symmetry?† (Blake 22-23). He depicts the tiger as a type of evenness that can be viewed as malicious, yet have fascinating highlights, for example, those that make the tiger a delightful creation. Blake likewise questions if that the higher being who made the tiger additionally made all else around the globe, for example, a person. Blake moves his first refrains from the tiger to the maker. In addition to the fact that he is addressing who made the tiger, yet he is additionally portrayi ng the excellence and underhandedness of the world. The magnificence that the Romantics trust in is nature and one malice seen through the world is realism that occupy people from the excellence of nature 's blessings. He accepts that individuals put some distance between otherworldliness when haven’t given to nature. Blake additionally outlined his own works throughMod2 Week 1 Hand in Assignment Review of Oviatt and... MOD2 WEEK 1 HAND IN ASSIGNMENT REVIEW OF OVIATT AND McDOUGAL'S Toward a Theory of International New Ventures Oviatt and Mcdougall in their paper, Toward a Theory of International New Ventures, attempted to recognize and characterize International New Ventures with regards to the worldwide commercial center. Their work increased worldwide praise in its offer to suggest conversation starters about the legitimacy of existing hypothesis on disguise. After 10 years, Zahra’s work named â€Å"A hypothesis of global new pursuits: A time of research† endeavors to expand on unmistakable parts of crafted by Oviatt and McDougall with the desire for featuring their significant commitments to the field of worldwide new pursuits. I will endeavor to feature the zones where Zahra’s work To comprehend whether the activities completed was objective or whether it accomplished more mischief or great, it is important to audit the advancement of RDS in a preterm child. Neonatal RDS is a state of expanding respiratory trouble initiating at or not long after birth (BAPM-2006). It’s the absolute most significant reason for bleakness and mortality in preterm newborn children (Greenough, et al 2004). Ordinarily RDS influences preterm newborn children with the frequency being conversely corresponding to the gestational age (Stewart 2005) Approximately 60% of those conceived before 28 weeks development are influenced (Fraser, et al 2004) Incidence additionally increments in babies of diabetic moms those brought into the world by means of elective cesarean segment (Fraser, et al 2004) and perinatal asphyxia (Rodriguez, 2003). RDS is described by tachypnoea, nasal flaring, intercostal and sub costal in drawing with sternal withdrawal and a transcendently a diaphragmatic breathing example and a trademark expiratory snort or groan and cyanosis without oxygen, all persevering inside 4-6 hours of conveyance. Analysis can be affirmed by history, blood gases demonstrating impeded respiratory capacity and a X-beam film indicating ground glass appearance and air bronchograms (Fraser, et al 2004) RDS is brought about by a flawed or deferred creation of surfactant in basically juvenile lungs. Surfactant is a perplexing blend of phospholipids and proteins discharged by the typeThroughout ongoing history, our planet’s atmosphere and condition has gradually been changing because of the numerous impacts of an unnatural weather change. Tragically, a dangerous atmospheric devation has been a progressing issue for a considerable length of time. Between 1956 - 2005, the normal Earth’s temperature rose .13 degrees Celsius for every decade (Amadeo, standard. 1). Not exclusively did the normal temperature of the atmosphere increment, yet the normal temperature of the sea expanded also. Since the time 1978, the ice tops have been liquefying at a pace of 2.7% every decade (Amadeo, standard. 2). Environmental change has been a steady token of our planetary warming. Despite the fact that these issues have been available for such a long time, individuals are not understanding th e gravity of this issue. A dangerous atmospheric devation and ocean level ascent are not just making the environmental change; they are additionally adversely influencing life forms and living spaces, the economy, and different seaside locales. It is evident that our planet is changing and getting hotter. The temperatures are rising; ice tops and ice sheets are liquefying; ocean levels are expanding, and catastrophic events have been happening increasingly more much of the time. Quite a while back, researchers expected that if planetary warming could be kept up underneath two degrees Celsius, hazards, for example, ocean level ascent could be stayed away from (Carey, standard. 1). Nonetheless, it appears that this sign wasn’t precisely the case. Progressing research recommends that three worldwide criticism systems appear to drive the earth into an increasingly fast time of environmental change: adjusted sea

Safeway Supermarket Essay Essay Example

Safeway Supermarket Essay Safeway Company has approaches that expect workers to grin at and do oculus contacts with customers. The vast majority of the customers would consider this to be of facial motions as a well disposed way of making concern. be that as it may, a few customers may confound them as a â€Å"flirt† . Twelve representatives had documented sicknesses about this â€Å"Superior Service† approach and thought that it was untrustworthy for the organization to hold undercover customers to descry if there is any culprit. This prompted Union to gain included and recommend the organization to change the arrangement. In any case. the focal workplaces differ that the approach was the reason for the error. Also, they think it is important to build up their workers to be well disposed and holding the correct disposition to work their customers. Investigation of the Case We will compose a custom paper test on Safeway Supermarket Essay explicitly for you for just $16.38 $13.9/page Request now We will compose a custom exposition test on Safeway Supermarket Essay explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom exposition test on Safeway Supermarket Essay explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer Because of the â€Å"Superior Service† Policy actualized by Safeway. customers have two regular letter essayist illations on the employees:* Positive: A benevolent way of making concern.* Negative: Employee reason or exertion to visit up with the customers. Despite the fact that the cases of customers holding a negative letter author illations on the Safeway Employees is minimal by and by it was a significant concern which lead the Union to be included and appropriately the Policy to be nullified. Q1. How. in particular. is the method of attribution outlined in this example? Causal Attribution is concentrate on the reasons for conduct dependent on the adherents: * Internal: in view of activities for which the individual is mindful. * External: in view of condition of affairss over which the individual has no control. Greater part of the customers are using Positive letter author illations to relate the workers to be agreeable. The inner causes may be the representatives are cordial. accommodating and socially natured people. On the different manus. the outside causes may be the representatives need to simply follow by the Policy of actualized by Safeway. Culture and standard rehearsed in Safeway. trepidation of being sent of Smile School. part of their KPI and Job Descriptions. Certain customers are using Negative letter essayist illations to relate the workers to be teasing. The interior causes are likely because of the â€Å"Easy going† and â€Å"very social† characters of the workers. On different hands the outer causes are because of the enrolling and decision system in Safeway. the development of the organization. The negative letter author illations may be because of the accompanying perceptual prejudices:* Fundamental credit mistake* Halo consequence* Similar-to-me consequence* First inclination mistake* Selective perceptual experience* Pigeonholing Q2. What do you assumed is being never really create individuals to be more amiable toward customers? As it were. what might you think about goes on in Safeway’s â€Å"Smile Schools† ? Learning is system where a nearly enduring modification in conduct occurring as an outcome of experience. Operant Conditioning is the signifier of obtaining wherein individuals partner the impacts of their activities with the activities themselves. Regularly the practices with constructive outcomes are procured while the practices with negative impacts will in general be dispensed with. Observational Learning is the signifier of obtaining wherein individuals get new practices by reliably identifying the wagess and punishments given to other people. For Safeway to adequately build up the workers to be more amiable. a combination of creating methods ought to be utilized. Either the planning ought to be directed formally in classification in the Smile School and later by means of on occupation readiness. The Smile School classifications ought to remember creating for fundamental conveying achievements. perceiving achievements. customer relationship achievements. Pretend ought to be incorporated as a viable way to coordinate the transportation of cognizance and achievements of the commitment. backing of the comprehension gained. Member can partner to existent beneficial encounters and mentors can quantify deformities and flexibly criticism. One of the Role Play ought to incorporate situation how to oversee hard customer under arranged condition of affairss. The proper arrangement and on occupation planning would flexibly both positive and negative help. Constructive help is the technique by which individuals figure out how to execute practices that lead to the introduction of wanted outcomes while adverse help is the system by which individuals figure out how to execute Acts of the Apostless that lead to the remotion of unsought occasions. Preparing ought to be directed continuous and progressing with the goal that it will be a continuous help where every single wanted conduct are fortified. Support ought to evade punishment and ought to only be utilized punishment if all else fails. The point of punishment is lessening the undesirable conduct by tailing it with undesirable impacts. Q3. Portray what you accept may be the dynamic subject measure delineated in the notice letter to threatening Safeway assistants. When planning has been finished and the ideal outcomes despite everything have non been reached. Safeway could follow taking dynamic subject stairss as showed in the graph beneath: It is a deliberate and dynamic strategy to reenforce the desired result. The pined for outcome and the imperfections must be imparted acceptably. Worked cautioning must illuminate what is required from the representatives. what are the deformities. what move will be made and the impacts.

Improve skills Essay Example | Topics and Well Written Essays - 1000 words

Improve abilities - Essay Example At last, three distinct methods of accomplishing the above aptitudes has been introduced in the undertaking for every one of the abilities. Improvement Area 1 Diversity according to the review intended to assess abilities, decent variety was the most significant viewpoint which requires to be improved. It is understood that it is generally critical to teach assorted variety in the character so as to deftly deal with the impact of outside changes on the character. The best method of enhancing the above ability is receive better approaches for deduction for a specific issue. This could be conceivable by instilling the most ideal manners by which individuals act in different circumstances. The most ideal way is assess the various difficulties, different qualities, and interests in a specific circumstance and resolve the equivalent in the best way. This would be powerful in building up a character which would be appropriate for taking care of a wide assortment of circumstances. The vario us idea of character would have the option to proficiently deal with various difficulties and obstacles in various circumstances (Kinicki, 2009). Another method of getting assorted variety aptitudes is work in such gatherings which includes individuals who are diverse in attributes and nature. This would permit the selection of a wide scope of information and abilities which would additionally invigorate disparate reasoning. It would help in figuring out how to oversee clashes, handle negative feelings and improve viable correspondences (Kruglanski and Higgins, 2004, p.168). Coaching would be another conceivable method of improving various and creating different abilities. Paring of a lesser representative with a senior one assists with making learning and special open doors for individuals. This could likewise incorporate matching people from various social foundations, races, sex, and so on. This strategy assists with evacuating cliché practices, convictions and mentalities among people and widen their insight base (Williams, 2008, p.461). Improvement Area 2 Attitudes The advancement of inspirational mentalities was acknowledged as one of the most significant requirements of being the executives experts as they play to accomplishment as a rule. Most importantly an individual has to realize which credits are exceptional to him as it were. It is urgent to create and upgrade that aptitude as it adds to the inspiration for acing the information which is required to arrive at the objectives. It is imperative to effectively embrace duties, genuinely seek after them and on fruitful finish of the assignment, acknowledge praises from oneself (White, 2005, p.4). An individual could attempt to conquer weaknesses as a part of his character. This would remember creating abilities for zones where the individual needs certainty and increase aptitude in that field. The development of information and abilities in a space wherein an individual needs skill creates self-assura nce and creates uplifting perspectives in the individual (Verma, 2005, p.11). It is imperative to concentrate on difficult work and ponder oneself. The thought is to out the greatest exertion in what the individual needs to accomplish and not to surrender without any problem. It is likewise critical to make better impact on others which thusly urges them to support him (Rinke, n.d.). Improvement Area 3â Self Concept Self idea depends on self assessment. It is significant that the individual makes his self evaluation effectively so as to create self

Overreliance on Technology Essay - 550 Words

Overreliance on Technology (Essay Sample) Content: Name:Course:Instructor:Date:Overreliance on Technology; a RebuttalTechnology inundates every part of our lives. It is evident in the windows phones we carry, the televisions we watch, the trains we board and the traffic lights we obey. Technology has important effects in our lives; for example, the Internet is revolutionizing economy and society. (Adler, Pg 5) Some people argue that we are getting to be over reliant on technology: I beg to defer. Overreliance is the excessive dependence on or trust in something. (Oxford Dictionary) People may depend on technology but so long as they have not automated everything, we are in the clear.Technology is a necessity, we can do without it but it is convenient to have it. Much Technological advancement has been made in both the health and warfare department, but human intelligence remains the ultimate tiebreaker. The many times that nurses physically check a patientà ¢Ã¢â€š ¬s vitals, record on the charts and use their discret ion to determine what course of action to take proves that technology has not super-ceded human thinking.With cloud computing, data storage and access has become easier. Job hunting, background checks and even job interviews are nowadays conducted online. Conference calls, information updates and important meetings among business executives in different continents occur online. The Internet has also employed millions; families depend on it as their source of income. Can there be an overreliance on oxygen or water? Not likely. In the same way, there cannot be an overreliance on technology as it is here to stay; it is irreversible. There is no going back to the dark ages.Cynics argue that with the advent of technology, chaos is bound to follow. People have become overly dependent on technology such that power outages and software crashes can plunge countless businesses and millions of people into chaos and panic. (UNCTAD, Pg.35) This, however, is true only to an extent. There are plen ty of safeguards you can put in place such that if the software or even the hardware on your device crashes, you can still access your data. It is important to have backups of backups. It is important to note that digital information can never be lost and it is probably the safest place you can keep your data and information. This technology is there for convenience, it is preposterous to suggest that there is an overdependence on technology if you are using the technology only up to a point and the human touch or intervention is still needed.Everything from data collection, storage, analysis and data manipulation is digitized. (UNCTAD, Pg.54). Ledgers are no longer used; data is instead directly fed into the computers. Small scale businesses as well as world superpowers all rely on technology. With the advent of nuclear weaponry, technology needs monitoring now more than ever. (Bryant, Pg.42) The fact that missile technology and other weaponry need constant checks and they cannot a ct independently without human guidance and intervention validates my stand. In Military training, Computer Based Training is not done alone; other field sessions are incorporat...

Graduation Speech Education And Education - 1414 Words

When I finished junior high school I enrolled in a training program to teach elementary students in some of the most remote regions of Mexico. I was excited about the prospect of teaching reading, writing, and mathematics to underprivileged students in areas of my country that needed education more than anything else to bring them into the modern era. I had seen the difference a few good teachers had made in my life. It was one of my earliest ideas to help the youth in my country rise above the limitations of their past and see the possibilities available to them with hard work in school. My father did not think it was such a good idea to allow his 16-year old daughter to travel without family or familiar chaperones to strange and†¦show more content†¦Even though I would have preferred to dabble in other courses and learn more of the liberal arts, I felt an obligation to find, and finish a program that would yield the greatest monetary rewards for my effort. I put my nose to the grindstone and worked to become the best accountant I could be. However, as much as I wanted to become an accountant, I knew I would prefer â€Å"teaching† accounting more than actually being an accountant. Over time the subjects I want to teach have changed, but my enthusiasm is still the same. I keep thinking that there is no better place to change the world than in a classroom. In the beginning I wanted to become an elementary school teacher, and later I wanted to become an accounting teacher. Now I want to become a Spanish teacher at the postsecondary level. So why do I want to become a Spanish teacher? I love the idea of teaching something once and knowing my students will be able to apply or share their information many times. For instance, if I teach my students how to casually greet native Spanish speakers instead of using formal addresses that are found in textbooks; the next time they go to a Mexican restaurant, they can speak to their server in a friendlier manner. Even if this seems insignificant, the Mexican waiter will appreciate the effort and the American will be better off than if they only established a monolingual conversation. Connecting American culture with

Argumentative essay..Topic Why steriods should be or shouldnt be

Essays on Argumentative essay..Topic: Why steriods should be or shouldn't be allow in Physical fitness training (For working out for everyday individuals) Essay Lecturer: Use of Steroids should not be allowed This paper uses a deductive reasoning. The purpose of this memo is to inform you about the facts on the use of steroids. I will explain the different type of formats I will be using and the reason why I felt those particular formats are the best choices. The introduction I used is background. I used because it helps my audience understand my steroids before engaging on further discussions.My thesis statement is. â€Å"Steroids have benefits that increase energy levels, enhance sexual libido and boost personal confidence owing to the muscular body formation. However, they have negative effects that that outweigh the benefits include bad breath, infertility, loss of sleep, loss of hair, and a higher risk of contracting cancer. These side-effects notwithstanding, the use of steroids continues even among teenagers.† I chose it because I set the tone of the essay and tell them what to expect in the essay. Also I felt that the informat ion that is provided within the essay will give the audience some valuable information important for their own use.My essay is an argumentative essay where I argue that steroids should not be allowed for physical fitness training. I used the argumentative essay because I needed to tell my audience facts about the use of steroids in physical fitness and take a firm stance based on those facts.The conclusion I used is a summary conclusion. I used this conclusion because I felt it important to restate significant information about steroids that should discourage the audience from using them for exercise.

Hotel Brand Strategy of Contemporary Issues In The Hotel Industry Sa

Question: Describe about the Contemporary Issues in the Hotel Industry? Answer: Introduction Now days, Dens De Pelsmacker (2010) commented on the fact that with the development of hospitality industry, the hotel industry have becomes very much conscious and pioneer about branding. It is a belief that more the branding strategy will be strong; the brand image of the hotel will be good and will occupy a good position in the market. In addition to this Go Govers (2010) had a view that the hotel industry also gives a good focus on the hospitality and service provided to the customers and also stays focused regarding the quality of the service provided to the customers. Customer satisfaction is another important issue that the hotel industry is focused on as it considered to be the most important one. 1) Identified assumptions that are made According to Ling, Guo He (2012) the implicit assumptions that the made in this context regarding the hotel industry are- Assumption 1: awareness regarding the brand- The hotel needs to be focused regarding the brand consciousness and also need to act accordingly. Assumption 2: overall customer satisfaction- The hotel industry also needs to satisfy the customers for the overall progression and growth. Assumption 3: increasing market share- The hotel industry through customer satisfaction and up-graded performance needs to increase the market share to a considerable amount. Assumption 4: brand loyalty- The hotel works in the most progressive way to increase the brand loyalty of the hotel. Assumption 5: quality awareness- The hotel industry is always focused towards the quality for providing sufficient satisfaction to the customers. In addition to this, the explicit assumptions that are made in this context are- Assumption 6: the relationship between hotel brands and guests- The hotel industry focuses towards the relationship between guests and hotel brands. Assumption 7: extension of brand- The hotel industry in order to extend the brand needs to give a full satisfaction to the customers. Assumption 8: relationship between franchising and hotel branding There exists a firm relationship between hotel branding and franchising in order to rescale the financial effect on the hotel. Assumption 9: customers decision regarding the choice of hotels- For having the customers the hotel industry has to outperform in order to mould the customers decision towards the specific hotels. Assumption 10: value created by branding- The hotel industry focuses on the value that is created through branding. O'Neill, J. (2004) commented regarding the fact that these assumptions thus made in this article are entirely done to make the readers understand the strategy that the hotel undertakes to improve the brand image and capture a huge market position in this competitive environment. This article clearly identifies both the implicit and explicit assumptions that are made in this context that helps the readers in better understanding of the topic. 2) Challenges towards the assumptions that are made The assumptions that are made in this context are sufficient and there is no point of challenging the assumptions. Below are the points that support the claims. According to O'Neill Mattila (2009) it is clearly illustrated that the hotel industry are very much conscious about the overall branding. This is because depending on the branding, the brand image of the company is also highly affected. The hotel industry works hard for providing an overall satisfaction to the customers that also leads to the increased market share as well as loyalty of the customers towards the brand. In addition to this, Enz (2010) had a view that the hotel industry also is highly focused on the relationship between the hotel branding and the customers along with franchising and brands of the hotel. The hotel industry provides a good service to the customers and is also concerned with the overall satisfaction level on the customers since this affects the decision of the customers regarding the choice of the hotels. Moreover, Ling, Guo He (2012) also commented that the more the hotel will be satisfying the customers, the more it will have a potential growth and hence its market share will be increasing to a considerate rate. This will lead to the opening of new franchises that will also increase the brand image of the hotel and hence the hotel will be extended globally. 3) Explanation of the logical reasoning The assumptions that are made have a comprehensive explanation that will be supporting the article to a considerable extent. According to Go Govers (2010) it is a necessity of the hotel industry to look after the customer satisfaction and provide the customers with excellent services regarding all kind of issues. This satisfaction to the customers enhances the relationship between the hotel industry and the customers. As a result, Dens De Pelsmacker (2010) had commented that this creates a good bonding between the potential customers and the hotel industry. The customers in return recommend the hotel to their relatives, friends and colleagues through word of mouth and also write excellent reviews regarding the services of the hotel that ultimately affects the brand image and value of the hotel to the maximum. O'Neill Mattila (2009) commented on the fact that the factors that satisfy the customers and increase the value of the hotel are their excellent services, cleanliness in the hotel rooms, maintenance of the hotel, friendliness of the employees. Apart from this the knowledge of the employees regarding the services and attending the guests also affects the brand image of the hotel. In addition to this, Cunill (2006) had a view that more the hotel will be serving the customers and satisfying them, the more they will be collecting the revenues that will lead to the expansion and extension of the hotel industry. This will help the hotels to open new franchises that will attract more customers and will also provide services to them for having a good brand image. Moreover, De Mooij Hofstede (2010) commented on the fact that the services of the customers also affect the decision making process of the customers that directly affects the brand value of the hotels. It is to be remembered that the consumers are always biased towards those hotels and brands that are having a good market share, a good brand name and value. Moreover, Sturman, Corgel Verma (2011) also commented that the service that is provided by the hotels to the customers also affects the market share of the hotel. 4) Identifying evidence that are presented for assertions According to O'Neill Mattila (2009) this article have strong, clear and complete evidences regarding the assertions that are made in this article regarding the hotel brand strategy. The hotel brand and the customers have a very strong relationship between them along with a good relationship between franchising and hotel branding. Ling, Guo He (2012) commented that in this article that the lenders are much more comfortable towards a branded hotel rather than other hotels. This helps the lenders in incorporating tight financial formulas and laws for lending out money. For lending the money, Go Govers (2010) had a view that the owners also need to scrutinize the portfolio of a firm for incorporating the branding strategies that are most suitable to the property of the owners. For extending the brand image and attracting more customers the hotel industry plays a pivotal role and also is multi- disciple for serving the customers according to their travel reasons. Dens De Pelsmacker (2010) commented that there are several customers those are travelling during several purposes and trusts of the brands of the hotel regarding their services. The more the customers will be satisfied through the services; the brand image of the hotel industry will flourish in this competitive market. The customers through various sources such as websites and word of mouth understands the hospitality and customer services of the hotels and based on it the chooses the hotels. Another factor that affects the value of the brand of the hotel industry is the word of mouth of the customers. It is a very essential and strong marketing strategy that helps the hotel in gaining a huge customer database and also helps it to get extended globally for serving the customers. Cunill (2006) had an opinion that the brand extension of the hotel also helps in getting a financial advantage and collecting higher revenues. In addition to this, the familiar and popular brands also get an added advantage in collecting higher revenues and savings from the market. 5) Explanation of the evidence if necessary In this section, the above mentioned evidences that are mentioned are clearly described and explained for the ease of the customers. De Mooij Hofstede (2010) commented on the fact that the customers decision also depends on the services of the hotel to the customers according to their needs and requirements. The cleanliness regarding the hotel rooms, the attitude of the employees towards the customers and their treatment also affects the customer retention and satisfaction. According to Herskovitz Crystal (2010) the hotels will be getting more branding and value once they will be satisfying the customers and retaining those customers in future. Moreover, this will also help in getting a strong word of mouth from the customers that will also increase their brand value and image that will also help in occupying a good image among the competitive market. In addition to this, Ling, Guo He (2012) commented on the fact that the hotels need to have a good brand image in the eyes of the customers by providing them with all the luxuries and services that they claim to give their guests. It is important to remember that the more the hotels will excel in delivering excellent services to the customers, the more the hotel will be gaining competitive advantage over other branded hotels. Go Govers (2010) also had a view that maintaining good relationship with the customers also benefits the hotel in gaining the old customers as well as new customers. Depending on the quality of the services and attending the guests and keeping the rooms and other sections of the hotel clean, the relationship between the customers and the hotel also gets improved. Apart from this, O'Neill Mattila (2009) also had an opinion that on the basis of branding and retention of the customers, the brand loyalty of the hotel depends. More the customers will be loyal with the hotel, the brand value will be increased that will definitely affect the market share of the hotel. 6) Explanation of whose interests and what interests are served by the assertions made by author In this article the assertions that the author has made serves the interest of both the customers and the hotel industry. According to Cunill (2006) the relationship between the hotel industry and customers are closely kitted with each other and are strongly dependent on one another. The brand value of the hotel strongly depends on the services provided to the customers and the loyalty of the customers in return. Moreover, Dens De Pelsmacker (2010) commented on the fact that the interest and aim of the hotel industry is to gain maximum number of the customers, brand value as well as revenues that are essential for extension of the hotel industry in this highly competitive market edge. In order to fulfill the interest of the hotels for gaining a good name and revenues, the hotel industry tries their maximum level in satisfying the customers with their service quality and friendliness. In addition to this, Enz (2010) had a view regarding this is that the interest of the customers are also served by the branded hotels. The customers travel from one place to another place and book a branded hotel for staying safe and getting the services properly as well as in time on the basis of their requirements. Apart from this, Ling, Guo He (2012) also had a saying regarding the interests of the customers is that the customers favor those hotels that already have a name, brand value and a good image in the market. The loyalty of the customers stays biased with these hotels with a god brand image and value. This fulfills the interests of the customers by getting a good and a quality service from these hotels. 7) Explanation of the values that underpin the reasoning The article have enough and comprehensive explanation that strengthens and supports the value that are mentioned over here. According to Go Govers (2010) the hotel industry gains more brand loyalty from the customers by providing excellent services to them. This also helps them in retaining the customers that also helps in getting increased services that also help the hotel industry in gaining revenues and higher customer database. The customers also in return stay loyal to those hotels that provide them with the best services and stand up to their needs and requirements. O'Neill Mattila (2009) commented on the reality that the guest satisfaction now days have become one of the important factors for collecting the revenues that will be helping in determining the success of the hotel industry. Enz (2010) had an opinion that depending on the satisfaction of the guests the brand image and collection of the revenues are dependent on. In order to have a steady growth of the hotel, it is essential for the hotel to hold back its image by providing a good service to the customers and satisfying the guests according to the requirement. This helps the hotel to get extended globally for serving the customers and satisfying them. According to Dens De Pelsmacker (2010) the satisfaction level of the customers determines the repeat visits of the customers to those hotels. In addition to this, the friendliness of the employees and their service along with the maintenance of the hotels and rooms also support the evidences to retain back the customers. 8) Explanation the implications of the conclusion In order to hold up the image of the hotel and its brand value O'Neill (2004) commented on the fact that the hotel industry needs to focus on the customer service and satisfaction of the customers. This article well explains the ways to hold up the brand image of the hotel industry as well as retain the customers and maintain a good relationship with the customers. The hotel industry apart from servicing the customers also needs to concentrate on the expansion and extension of the business. This is done if the hotel will be having a good brand image and value. Moreover, Go Govers (2010) had a view that the easy access of the loans is facilitated if the hotel industry will be having a reputed brand image in the society and in the competitive market. It is also often seen that due to mismanagement sometimes the customers complain regarding it, but it can be sorted out easily by handling the grievances of the customers with tactics. This article also shows how the hotel industry works for performing both on the long term and short term equity of the hotel in order to achieve the goals. 9) Explanation of alternative conclusion that can be drawn from the evidence This article well explains the brand image of the hotel and the factors that helps the hotel in keeping up to the mark in this competitive edge. So, on the basis of the article and the factors that are mentioned for keeping up the brand image of the organization, the conclusions are drawn. The article has focused on the strategies that the hotel industries adopt for a long term sustention in the market and occupy a good position in the market. The factors such as keeping relationship with the customers, maintaining a good brand image and providing a good service to the customers helps the hotel industry in getting a good brand image and brand name in the hospitality industry. Moreover, the increase in market share also helps in market extension and service to the customers. The well maintenance and cleanliness of the hotel industry influences the customers to a huge extent which therefore affects the brand image of the hostel. 10) Explanation how generalized the conclusions are The conclusions that are given in this context in the article have an extensible explanation regarding the strategies that the hotel industries generally adopt in order to compete this competitive environment. The conclusions so drawn are focused on the interest of both the hotel industry and customers since both the factors are interlinked with each other. 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